Consumerism

I’ve definitely changed over that last decade.

I’ve probably changed more in the last year than I have at any other time in the last decade as well, thanks to my new business, my new-found faith, and a pivoting in my core values that have come about as a result of both of those ventures. And if there is any single reason why I’m sure I’ve changed, it’s this:

Apple thrives solely because of encouraging consumerism. Screw the iPhone.

Now, I’m not going to lie: yes, I have a smart phone. But it’s not the latest and greatest, and I’m most certainly not one of the types that gets the new iPhone every time one is announced. But that change I’m speaking of?

used to want to do that.

I remember my first year of grad school watching with baited breath as the revolutionary iPhone was announced. I listened to Steve Jobs tell me all about how my life would be incomplete without this revolutionary device.

And the next year, I watched World Wide Developer Conference where Steve Jobs told us that the new iPhone was a revolution of a revolution.

And then a revolution of a revolution of a revolution the next year.

Do you see where I’m going with this?

I was, without realizing it, a firm adherent to the consumerist lifestyle that companies like Apple survive and thrive on. “News” about a new gadget was more important than real news about hundred of people dying somewhere, or any number of other things.

“News” for me became only: what’s new, what device are you going to look stupid without, and what “innovation” do you need to have, credit card debt be damned!

I can’t do that now. I just… I just can’t. I get literally upset about seeing people on iPhones accessing food pantry websites. Not kidding: I’m redesigning the Athens County Food Pantry website and we’re going to make it mobile-friendly because of just how many people who need that agency’s services are carrying around iPhone 6 Pluses. Because it’s RETINA!!!

I’m different. My faith is building upon this desire that I’ve had for a long time to help people, and in the past I was able to ignore that still small voice and instead listen to the blaring one telling me I needed a tablet (or well… I might as well just be dead).

No longer.

I’m not going to ever buy the latest and greatest gadget again. It’s just not worth it. My phone works. If my phone breaks, I can fix it… I do it all the time now.

And, friends… rather than buying me a birthday or Christmas present, I’d rather have a heifer or maybe a nice book. Thanks.