Cardinal’s New Direction: Web Design

I’ve been working a lot lately, and it’s purely because I’m taking my business in a direction that I never really thought to go, but which makes absolute sense given my particular experience, environment, and motivation.

Cardinal is doing web design.

Web design.

I know, that sounds silly. But Kellen, you’re an astrophysicist, a scientist… the very antithesis of the “creative” type.

Hogwash. It’s fun. It’s profitable. And it’s solving a problem that our community actually is dealing with…

A bit of background. I blogged before blogging was “cool”. (Channeling my inner hipster, there.) I blogged when it was just called keeping an online diary or journal. I had a blog on a site called Diaryland going back to 2000… then I had a LiveJournal when that became the cool place to blog… then finally, I registered my first domain in 2001. I’ve owned that domain continuously since (but I’m not sharing it because I don’t do anything with it, just hold the rights).

Now, I sort of slowed down on the blogging stuff when I came to grad school. Honestly, the blog posts just got to be so depressing that I simply deleted them.

“I did some electrodynamics problems, then I taught two classes, then I ate Chinese food, then I did some quantum mechanics problems, then I ate Chinese food, then I did some more quantum mechanics problems…”

Really, just not interesting at all. But throughout college, playing around designing my blog was one of my major hobbies. I learned CSS way before people started using CSS3… basically, “Web 1.0”.

Well, I’ve actually managed to keep those skills up, believe it or not… and so I’m taking my business in the design direction. It started off with wanting to help my neighbor with her Homestead page… for a major charity in town, and knowing full well that I could do a better site with WordPress.

After all, Cardinal’s website is pretty good.

Then I started getting involved with my church. Their website was woefully out of date, and really needed a facelift just in order to be able to use it effectively; so I volunteered. (Been doing that a LOT lately.) I’ve made something that looks quite nice – if I do say so myself – and I’m very happy with it, and I look forward to making it look better and better in the future.

So, that’s what I’m doing. I’m going to market my services primarily toward the local non-profits, churches, and small businesses that either don’t have a web presence or are paying ridiculously high rates for unprofessional ones that they are maintaining themselves.

I think it’s going to work out great.